As with many sports organizations that rely heavily on live programming, The Ultimate Fighting Championship, UFC, was rocked by the global pandemic. However, with a nimble team, a long history of prioritizing athlete and operational safety, and an innovative approach to content experiences, the UFC turned the challenge into an opportunity.
Access the Full Story to Learn:
- How Emplifi’s data insights helped UFC tune into their audience’s needs to develop meaningful posts and shows that would resonate
- How the UFC used social media to maintain a connection point with their fan base outside the arena
- How viewership reached historic highs and interactions more than doubled over the last year +
